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Storytelling

Illustration of two overlapping speech bubbles with a human face outline, on a blue abstract background.

Is it right for me?

  • Have you and your team ever wanted to create and deliver presentations that are memorable, compelling and actionable?
  • Do you feel you and your team are increasingly dependent on weighty decks of data, endless charts and passionless presenting without insight or influence?
  • Do you need to reduce huge swathes of material to something pithier and more cogent?
  • In a world that is DRIP (data rich, insight poor), this course will show you to move beyond cold, clinical data, facts and information by harnessing the power of storytelling to win over any audience.
 

What will I learn?

  • Attendees will unlearn why worshipping numbers and facts is not enough to persuade: We need to add emotions and story and how to structure and present verbally in a way which is compelling and memorable.
  • As part of this course, you will have access to pre and post work activities online to help you prepare and reflect on your training.
  • You’ll not just learn about your leadership and how you can develop it and your impact, but you’ll also be able to put it in to practice in your current role.
 

What are the learning objectives?

By the end of this course, you will be able to:

  • Learn how to speak, write and present in stories, not catalogues
  • Discover how to evade ‘attention spam'
  • Follow the 6 Golden Rules of Storytelling
  • Understand how to devise and present a “Golden Thread’
 

Book a course for your team

To book an individual place on a course, click here.

Or if you're interested in learning more about how we can help enhance your teams' capability, fill out your details below and we'll be in touch to let you know how CIPS Procurement Skills Training can help your team.

Course Structure

The course begins with online pre-work, preparing you for a deep dive into the world of change and project management. Here's what you can expect:

Session 1

Unlearning: going beyond facts and information:

  • How to be more effective (persuasive/memorable) as well as more efficient (waste less time on presentations that fail)

Session 2

Why stories are effective:

  • Why story conveys meaning, emotion and empathy

Session 3

Telling Tales - tips and tricks: and Adapting’ - Styles of communication 

  • The need for a Golden Thread
  • The magic number 3
  • Why headlining matters

Session 4

Top tips in presenting:

  • The 2/3 rule
  • White space and pausing
  • Confidence and preparation

Ready to Lead the Change?

Join us in the Storytelling course and lead the way in driving sustainable practices within your organisation. Gain expert-led training and actionable strategies to make a significant impact on your environmental, social, and economic goals.

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Book your place

To book an individual place on a course, click on the link above. Are you looking to enhance your team’s capabilities? Click ‘book a course for your team’ and get in touch using the form.

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